As we embark on the new year, the USPS continues to roll out enticing postal promotions that promise not only cost savings but also innovative opportunities to enhance your direct mail programs. This year, businesses can reduce postage costs while revolutionizing their mailing strategies to resonate with their ever-changing audience.

Here’s a breakdown of the USPS promotions that could shape your mailing experience this year:

Tactile, Sensory & Interactive: February 1 – July 31, 2024
First Class & Marketing Mail – 5% discount
Create a multi-sensory experience through features like specialty inks, sensory treatments and interactive elements.

Personalized Color Transpromo: February 1 – July 31, 2024
First Class Mail presort and automation letters – 3% discount, or 4% with reply mail
Enhance your mail piece by selecting full-color messaging to integrate into your statement or bill. Include a reply mechanism for an additional 1% discount.

Emerging Technology: Choose your start date! (6 consecutive months)
First Class & Marketing Mail – 3% discount with emerging technology, or 4% with enhanced emerging technology
Connect your mail piece to technology with the use of “enhanced” augmented reality, basic integration with voice assistance or mobile shopping. Take it to the next level with advanced integration with voice assistance, video in print technology, near field communication, mixed reality or virtual reality.

Reply Email IMbA: July 1 – December 31, 2024
First Class Mail (Single-Piece QBRM) – 3% discount off static barcode or 4% discount off serialized barcode
Qualify with the use of a static or serialized barcode with your Qualified Business Reply Mail.

Informed Delivery: August 1 – December 31, 2024
First-Class and Marketing Mail – 4% discount
Provide your mail recipients with a digital preview of their piece before it hits their mailbox. Pair a ride-along and representative image with your mail campaign to participate in this promotion.

Retargeting: September 1 – November 30, 2024
First-Class Postcard – 5% discount
Building on your customer relationships that begin online, follow up with a targeted message sent in a timely manner to your customer’s home.

Through these discount opportunities businesses can significantly reduce their postage expenses, making direct mail campaigns more economical. By providing incentives for businesses to explore new avenues and diversify their direct mail approaches, these promotions can also contribute to building stronger connections between senders and recipients. Stay tuned for announcements, plan your mailings strategically, and unlock the benefits that the USPS postal promotions bring to the table this year.

If you have questions on postal promotions, the upcoming postal increase or just want to make sure you’re achieving the lowest possible postage costs, J&Q is happy to help. Our postal experts are here to not only answer your questions, but can provide a free postal analysis with no obligations.

Contact sales by email at jqinfo@j-quin.com or call 847-588-4800.