Has your company participated in the USPS Informed Delivery Promotion in the past? If not, definitely consider it for 2022. Running August through September, mailings that participate in the Informed Delivery Promotion receive a 4% postage discount!
To put it in perspective, if you mail 1 million packages at Marketing Mail rates, postage could be a whopping $250,000 at current postal rates. A 4% discount equals approximately $10,000 which equals free postage for 40,000 pieces! In addition, rates are increasing on July 10th.
The Postal Service Reform Act of 2022 was passed by both the House and Senate, and the President signed it into law on April 6. It has been over 15 years since Congress passed a major piece of postal reform legislation. The Postal Service is one of the oldest government institutions, established in 1775 to promote the free exchange of ideas across the colonies. It does not receive taxpayer funding and relies on revenue from stamps, postage, and package deliveries. Congress has also mandated that it deliver to every address in the U.S., including remote, hard to reach areas regardless of the financial consequences.
The big news is that the Postal Service is raising postage rates on August 29, 2021, not the traditional January once-a-year increase. And it’s a large increase due to additional pricing authority given to the USPS. This increase is more than the five previous price increases combined!
Yearly postage increases have been based on the CPI (Consumer Price Index). The Postal Regulatory Commission (PRC) also granted additional pricing authority to the Postal Service based on three areas:
As we make our way through January and winter, the annual postal rate increase just took place on January 24, 2021. If there is a positive – for mailers this increase is less than the one in 2020 with Marketing Mail rates seeing an average increase of $.003 per piece.
Key changes include –
Marketing (Standard Class) and Nonprofit mailings increase approximately $.003 per piece.
Presorted Commercial First-Class Letters and Postcards are increasing about $.01 each.
Retail First-Class Forever Stamps remain at 55 cents and Postcards increase to 36 cents.
Security and privacy are top concerns for all types of businesses due to security breaches at major companies in the United States and around the world, as well as the implementation of an increasing number of privacy regulations. How do we keep sensitive information safe from hackers who are persistently working to infiltrate computer networks to steal identities, social media accounts, financial, health and other valuable personal information? This private data is at a much higher risk of being compromised with millions of us now working from home. Mail service providers like J&Q must be able to prove that data, both their own and their clients’ information, is secure.
Informed Delivery is a Postal Service program that provides a digital preview to consumers of their household’s incoming mail. Grayscale images are displayed of letter sized packages that have been processed and scanned through USPS automated sorting equipment. The images can be viewed via email, an online dashboard or mobile app. Individuals can quickly and easily sign up for the program on the USPS website.
Mailers who run an Interactive Informed Delivery Campaign from September 1 through November 30 can take advantage of the USPS promotion and earn a 2% discount on postage! See more below.
Lettershop staff make sure mailings and postage stay on track.
It has been about 2 months since Covid-19 hit and the resulting pandemic disrupted our lives and businesses. We would like to share how Johnson & Quin and our employees are doing now that business as normal won’t be back to normal for quite some time. First J&Q continues to produce our clients’ direct mail programs on schedule and with the same attention to quality and security as always.
Office staff are working remote with occasional trips to the plant as needed. Although some of our teams were already set up to work remote, our IT staff has been phenomenal in setting up everyone to work efficiently and securely from home. Employees in all departments have come up with some great ideas to work more efficiently and provide the plant with the instructions they need to accurately produce and mail programs. And everyone loves Zoom and Skype meetings where we can actually see each other to connect.
As the spread of Coronavirus (COVID-19) continues to race across the nation and throughout our cities and states, the management of Johnson & Quin is continually reviewing the situation and making adjustments to keep our employees safe and to continue to produce and mail our clients’ direct mail programs.
Johnson & Quin is considered an essential business in the State of Illinois and continues to print and mail to support our marketing clients and the United States Postal Service. The USPS is also an essential business and an integral piece of the nation’s critical infrastructure, delivering information, social security checks, offers, medicines and other goods directly to homes. The USPS depends critically on the mailing and printing industry. Click here to read the letter the USPS issued on March 22, 2020 regarding the continued operation of the mailing and printing industry.
Providing J&Q's perspective on the "essential essence" of all things direct marketing - industry updates, as well as our thoughts and opinions on topics from direct mail production and data security to content and social media. Enjoy!
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Want to know more about J&Q and our direct mail production and integrated marketing services? Visit our website at www.j-quin.com.