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Providing J&Q's perspective on the "essential essence" of all things direct marketing - industry updates, as well as our thoughts and opinions on topics from direct mail production and data security to content and social media. Enjoy!More about J&Q
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Category Archives: Direct Mail
USPS Informed Delivery Promotion Saves 4% on Postage
Has your company participated in the USPS Informed Delivery Promotion in the past? If not, definitely consider it for 2022. Running August through September, mailings that participate in the Informed Delivery Promotion receive a 4% postage discount! To put it … Continue reading
Posted in Direct Mail, Informed Delivery, USPS
Tagged Direct Mail, Informed Delivery, Informed Delivery Promotion, USPS
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Postage Rates Increasing in Middle of the Year
The big news is that the Postal Service is raising postage rates on August 29, 2021, not the traditional January once-a-year increase. And it’s a large increase due to additional pricing authority given to the USPS. This increase is more … Continue reading
Posted in Direct Mail, Postal Rates
Tagged Direct Mail, Postal Rates, USPS, USPS Price Changes
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USPS Informed Delivery for Consumers and Business Mailers
Informed Delivery is a Postal Service program that provides consumers with images of the mail arriving in their mailboxes in the next day or two. The exterior, address side of incoming letter-sized mail pieces are scanned while going through postal … Continue reading
Direct Mail Personalization in Color Increases Response Rates
Direct mail campaigns that utilize personalization in color on both the letter and outer envelope are seeing higher response rates. J&Q manages many ongoing programs that include multiple variables and specific versions to target each person or segment in a … Continue reading
Posted in Color Inkjet, Direct Mail
Tagged Color Inkjet, Direct Mail, Direct Mail Production
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Postage Rates Increase January 24, 2021
As we make our way through January and winter, the annual postal rate increase just took place on January 24, 2021. If there is a positive – for mailers this increase is less than the one in 2020 with Marketing … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postal Rates, USPS, USPS Price Changes
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Keeping Your Data Safe with HIPAA and SOC 2
Security Is a Top Priority at Johnson & Quin Security and privacy are top concerns for all types of businesses due to security breaches at major companies in the United States and around the … Continue reading
Posted in Data, Direct Mail, Security
Tagged Data, Direct Mail, Information Technology, Security
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Save on Postage with an Informed Delivery® Promotion
Informed Delivery is a Postal Service program that provides a digital preview to consumers of their household’s incoming mail. Grayscale images are displayed of letter sized packages that have been processed and scanned through USPS automated sorting equipment. The images … Continue reading
Posted in Direct Mail, Informed Delivery, USPS
Tagged Direct Mail, Informed Delivery Interactive Campaign, Postage, Postal Rates, USPS
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Update from J&Q May 2020
Lettershop staff make sure mailings and postage stay on track. It has been about 2 months since Covid-19 hit and the resulting pandemic disrupted our lives and businesses. We would like to share how Johnson & … Continue reading
Posted in Coronavirus, Direct Mail, Direct Mail Production
Tagged Coronavirus, COVID-19, Direct Mail, Direct Mail Production, USPS
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J&Q’s Update on Coronavirus (COVID-19)
As the spread of Coronavirus (COVID-19) continues to race across the nation and throughout our cities and states, the management of Johnson & Quin is continually reviewing the situation and making adjustments to keep our employees safe and to continue … Continue reading
Posted in Coronavirus, Direct Mail, Direct Mail Production, USPS
Tagged Coronavirus, COVID-19, Direct Mail, Direct Mail Production, USPS
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J&Q’s Color Inkjet Success Story with MCS, Inc.
View MCS’s recent video on Johnson & Quin’s Success Story! How important are vendor partners to your business? Almost all companies rely on other businesses to supply them with something to make their product or service happen successfully. Johnson & … Continue reading
Posted in Color Inkjet, Direct Mail, Direct Mail Production
Tagged Color Inkjet, Direct Mail, Direct Mail Production, MCS Inc
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