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Providing J&Q's perspective on the "essential essence" of all things direct marketing - industry updates, as well as our thoughts and opinions on topics from direct mail production and data security to content and social media. Enjoy!More about J&Q
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Category Archives: Direct Mail
Direct Mail Personalization in Color Increases Response Rates
Direct mail campaigns that utilize personalization in color on both the letter and outer envelope are seeing higher response rates. J&Q manages many ongoing programs that include multiple variables and specific versions to target each person or segment in a … Continue reading
Posted in Color Inkjet, Direct Mail
Tagged Color Inkjet, Direct Mail, Direct Mail Production
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Postage Rates Increase January 24, 2021
As we make our way through January and winter, the annual postal rate increase just took place on January 24, 2021. If there is a positive – for mailers this increase is less than the one in 2020 with Marketing … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postal Rates, USPS, USPS Price Changes
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Keeping Your Data Safe with HIPAA and SOC 2
Security Is a Top Priority at Johnson & Quin Security and privacy are top concerns for all types of businesses due to security breaches at major companies in the United States and around the … Continue reading
Posted in Data, Direct Mail, Security
Tagged Data, Direct Mail, Information Technology, Security
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Save on Postage with an Informed Delivery® Promotion
Informed Delivery is a Postal Service program that provides a digital preview to consumers of their household’s incoming mail. Grayscale images are displayed of letter sized packages that have been processed and scanned through USPS automated sorting equipment. The images … Continue reading
Posted in Direct Mail, Informed Delivery, USPS
Tagged Direct Mail, Informed Delivery Interactive Campaign, Postage, Postal Rates, USPS
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Update from J&Q May 2020
Lettershop staff make sure mailings and postage stay on track. It has been about 2 months since Covid-19 hit and the resulting pandemic disrupted our lives and businesses. We would like to share how Johnson & … Continue reading
Posted in Coronavirus, Direct Mail, Direct Mail Production
Tagged Coronavirus, COVID-19, Direct Mail, Direct Mail Production, USPS
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J&Q’s Update on Coronavirus (COVID-19)
As the spread of Coronavirus (COVID-19) continues to race across the nation and throughout our cities and states, the management of Johnson & Quin is continually reviewing the situation and making adjustments to keep our employees safe and to continue … Continue reading
Posted in Coronavirus, Direct Mail, Direct Mail Production, USPS
Tagged Coronavirus, COVID-19, Direct Mail, Direct Mail Production, USPS
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J&Q’s Color Inkjet Success Story with MCS, Inc.
View MCS’s recent video on Johnson & Quin’s Success Story! How important are vendor partners to your business? Almost all companies rely on other businesses to supply them with something to make their product or service happen successfully. Johnson & … Continue reading
Posted in Color Inkjet, Direct Mail, Direct Mail Production
Tagged Color Inkjet, Direct Mail, Direct Mail Production, MCS Inc
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Update on January Postage Increase and USPS Promotions
Postal Rate Increase 2020 It’s that time of the year again – the festive holiday season is over, we are in the midst of winter with its often cold and cloudy days, and another postal rate increase hits marketers’ budgets … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postage, Postal Rates, USPS, USPS Price Changes
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Postage Increase Taking Place January 26, 2020
On January 26, 2020 postage prices are going up, and for J&Q direct mail clients we estimate a $.005 increase per package which is less than the 2019 rate increase. In October the U.S. Postal Service filed a postal rate … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postage, Postal Rates, USPS, USPS Price Changes
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The Importance of Data Security in Direct Mail
How do companies keep sensitive information safe from hackers who are persistently working to infiltrate computer networks to steal identities, social media accounts, financial, health and other valuable personal information? It’s not enough for organizations to just say that this … Continue reading
Posted in Data, Direct Mail, Security
Tagged Data, Direct Mail, Information Technology, Security
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Kay Wilt