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Author Archives: Kay Wilt
Postal Pricing and Promotions
Postage Increases Keep Coming. The postal rate increases that occurred in August 2021 and July 2022 totaled 13% and were not kind to mailers’ budgets. In addition, the USPS announced that it will raise postage rates twice a year beginning … Continue reading
USPS Informed Delivery Promotion Saves 4% on Postage
Has your company participated in the USPS Informed Delivery Promotion in the past? If not, definitely consider it for 2022. Running August through September, mailings that participate in the Informed Delivery Promotion receive a 4% postage discount! To put it … Continue reading
Posted in Direct Mail, Informed Delivery, USPS
Tagged Direct Mail, Informed Delivery, Informed Delivery Promotion, USPS
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What Does the Postal Service Reform Act Mean for Mailers?
The Postal Service Reform Act of 2022 was passed by both the House and Senate, and the President signed it into law on April 6. It has been over 15 years since Congress passed a major piece of postal reform … Continue reading
Posted in Postal Rates, USPS
Tagged Direct Mail, Postal Rates, USPS, USPS Price Changes
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Postage Rates Increasing in Middle of the Year
The big news is that the Postal Service is raising postage rates on August 29, 2021, not the traditional January once-a-year increase. And it’s a large increase due to additional pricing authority given to the USPS. This increase is more … Continue reading
Posted in Direct Mail, Postal Rates
Tagged Direct Mail, Postal Rates, USPS, USPS Price Changes
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USPS Informed Delivery for Consumers and Business Mailers
Informed Delivery is a Postal Service program that provides consumers with images of the mail arriving in their mailboxes in the next day or two. The exterior, address side of incoming letter-sized mail pieces are scanned while going through postal … Continue reading
Direct Mail Personalization in Color Increases Response Rates
Direct mail campaigns that utilize personalization in color on both the letter and outer envelope are seeing higher response rates. J&Q manages many ongoing programs that include multiple variables and specific versions to target each person or segment in a … Continue reading
Posted in Color Inkjet, Direct Mail
Tagged Color Inkjet, Direct Mail, Direct Mail Production
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Postage Rates Increase January 24, 2021
As we make our way through January and winter, the annual postal rate increase just took place on January 24, 2021. If there is a positive – for mailers this increase is less than the one in 2020 with Marketing … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postal Rates, USPS, USPS Price Changes
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Keeping Your Data Safe with HIPAA and SOC 2
Security Is a Top Priority at Johnson & Quin Security and privacy are top concerns for all types of businesses due to security breaches at major companies in the United States and around the … Continue reading
Posted in Data, Direct Mail, Security
Tagged Data, Direct Mail, Information Technology, Security
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Save on Postage with an Informed Delivery® Promotion
Informed Delivery is a Postal Service program that provides a digital preview to consumers of their household’s incoming mail. Grayscale images are displayed of letter sized packages that have been processed and scanned through USPS automated sorting equipment. The images … Continue reading
Posted in Direct Mail, Informed Delivery, USPS
Tagged Direct Mail, Informed Delivery Interactive Campaign, Postage, Postal Rates, USPS
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Update from J&Q May 2020
Lettershop staff make sure mailings and postage stay on track. It has been about 2 months since Covid-19 hit and the resulting pandemic disrupted our lives and businesses. We would like to share how Johnson & … Continue reading
Posted in Coronavirus, Direct Mail, Direct Mail Production
Tagged Coronavirus, COVID-19, Direct Mail, Direct Mail Production, USPS
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Kay Wilt
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Quintessentials Blog 