International Print Day is a time to celebrate the power of print—and in 2025, the theme #PrintSmart challenges us to think differently about how we use print to communicate, connect, and convert. J&Q believes that smart print starts with smart strategy, by using the latest print technologies to deliver more relevant, targeted, and engaging messages through direct mail. One of the most effective ways to do that is through personalization.

Personalized direct mail continues to outperform generic mail by a wide margin. Studies show that customized content can dramatically lift response rates, but personalization today goes far beyond just including someone’s name. With advances in full-color inkjet printing, we can now tailor text, images, and even personalized QR codes for each individual without slowing down production.

Color inkjet printing allows for high-speed, variable data printing that makes personalization scalable and affordable. Whether you’re printing 1,000 or 1,000,000 pieces, every mail piece can be unique—featuring dynamic images, personalized offers, and QR codes that lead each recipient to their own custom landing page or offer. These personalized QR codes are especially powerful: they create a seamless bridge between print and digital, making it easy for recipients to respond in real-time, while giving marketers valuable tracking data and insights into customer behavior.

Johnson & Quin, Inc. specialize in bringing these smart solutions to life. We help clients design and produce mail that doesn’t just look great, but performs. From data-driven content and personalized QR codes to full campaign execution and postal optimization, we make sure your direct mail works harder, reaches the right audience, and gets results.

For #IPD2025, we’re proud to stand with our peers in the industry to celebrate how far print has come, as well as how much further we can go when we #PrintSmart. If you’re ready to make your direct mail more effective, efficient, and meaningful, let’s talk about how we can help you use personalization to drive stronger engagement and measurable success.

Contact us at 847.588.4800 or jqinfo@j-quin.com