Johnson & Quin belongs to Two Sides North America, a non-profit organization that is an advocate for the sustainability of print on paper. For companies like J&Q and our clients, the use of paper for direct mail is essential for our businesses and livelihood. One of Two Sides key campaigns is an anti-greenwash program that challenges companies when they make misleading environmental claims about print and paper. These companies may promote electronic services like e-billing with statements like “Go green – go paperless. Save trees.”
Phil Riebel, president of Two Sides North America, recently wrote an article appearing in PostPress Magazine titled “Paper and Print: Not Only Sustainable. . .But Also Essential”. ¹ It provides an excellent overview of how most people still use and prefer paper for many activities, and why organizations should understand the implications of switching from paper to digital communications.
Kay Wilt