Sooner or later virtually all direct mail will be produced utilizing full color inkjet printing technology. At Johnson & Quin that technology is available today! Johnson & Quin has a long history of innovation, and today we are on the leading edge with color inkjet. We are guiding our clients on how best to use this production technology to lower costs and provide more customized messaging to increase response.
Our latest video provides an overview of J&Q and reviews the benefits of producing direct mail with color inkjet presses.
Earth Day April 22, 2017
When I think of Earth Day I think of trees which leads me to paper (since paper is quite essential to direct mail) and to recycling which ties back into caring for our planet. . . and Earth Day!
The Earth Day 2017 Campaign is focused on environmental and climate literacy. One of the key components in the campaign is planting trees. Deforestation contributes to species extinction and poverty, and is responsible for up to 15% of the global greenhouse gas emissions causing climate change. Planting trees is one of the easiest and most important ways to fight climate changes. Read more at the Earth Day Network website.¹
The Forest Stewardship Council (FSC) is an independent organization that protects forests for future generations. It promotes environmentally sound and economically prosperous management of the world’s forests while meeting the current need for forest products. It was created in 1992 by a group of businesses, environmentalists and community leaders to stop deforestation and improve forest practices worldwide.
Johnson & Quin, whose direct mail production relies on paper, has FSC Chain of Custody Certification. We are one link in the chain of suppliers who use FSC certified paper – from forest owners and paper mills to printers and marketers who use paper to promote their companies’ products and services.
Johnson & Quin is the first US Postal Service® customer to receive authorization for co-branded sales collateral. The USPS and J&Q are together promoting the use of direct mail in omni-channel campaigns, and specifically for customer acquisition.
For businesses today attrition is a given, making acquisition marketing critical. And consumers are shopping using a wide variety of channels and on multiple devices resulting in a cluttered mediascape. Companies must engage customers in a variety of ways, and the more targeted the messages, the better.
As you may know, postal rates are changing on January 22, 2017. For commercial mailers, some rates go up, some remain the same, and some actually decrease. When looking at all the changes, prices increase by about 1%.
Here is a summary of the postage changes:
Price changes for First-Class Mail, Standard Mail, Periodical, and Package Service take effect on January 22, 2017. For consumers that means that the First-Class Forever Stamp increases from 47 cents to 49 cents (which was the price of a Forever stamp when the exigent surcharge was in place).
For mailers, the amount of increase and in a few cases, decrease, varies by presort level and entry point for First Class and Standard mail.
For direct mailers and mail service providers, it is critical to understand the U.S. Postal Service’s Mailer Scorecard, and how and why fines are assessed for mail that does not meet Full Service requirements and exceeds USPS thresholds. The Mailer Scorecard is basically a report card that assesses the effectiveness of mail preparation. Mail is being assessed as it is processed – after being accepted – so no corrections can be made if there is an issue.
Johnson & Quin was recently featured in a video produced by Screen Americas, the manufacturer of the Truepress Jet520ZZ High-Speed Color Inkjet Printing System. Since the 1980’s we have embraced the use of personalization for direct mail to help our clients market their products and services using this highly responsive medium. High-speed color inkjet printing presses like Screen’s Truepress have provided J&Q and our clients with the ability to truly talk one to one with consumers – with high color quality at a reasonable cost. The ultimate goal is to increase response and ROI of direct mail programs.
By Kay Wilt
Recent technological advancements have made color inkjet printing the best production option for many direct mail packages. The increased quality and speed of color inkjet offers many benefits for direct marketers including increased ROI.
J&Q’s latest white paper compares the three most often used production methods for direct mail. It provides an overview of each method and indicates which is best for different types of direct mail programs. The production types include –
Today direct mailers are welcoming a historic event. For the first time in 97 years, postage rates are going down! The last time postage dropped was in July 1919 when Congress dropped first-class prices from 3 cents to 2 cents after the end of World War I.
Of course, direct marketers are thrilled about the extra money in their budgets. For a one million piece standard class mailing, the reduction results in approximately $10,000 in savings!