By Kay Wilt
We are exhibiting at the &Then DMA Conference this weekend in Boston. And Hurricane Joaquin is moving up the East Coast. As I write this on Friday morning the Boston forecast is showing rain for Saturday and Sunday morning, with only a 10% chance of rain on Monday and Tuesday. We may not have to deal with a major storm, thank goodness. J&Q is located in the Chicagoland area. We get tornadoes here, but no hurricanes, so we really don’t want to experience one this weekend. We would love to walk the Freedom Trail and see some of historic Boston, so let’s see if the weather cooperates.
In the exhibit hall we are in Booth #520 in the Media spoke with all the other printers and direct mail companies. It should be interesting to see how this new layout will affect traffic. For attendees, it should be easier to identify the types of companies they want to visit. For vendors, will it be easy for us to identify potential customers as they visit our competitors’ booths?
Stop and see us. We have some exciting new color variable printing capabilities to help improve direct mail program results. We are showing how color inkjet – for both letters AND outer envelopes – can be customized in color to the individual to increase response rates.
J&Q has just added a color inkjet variable printer for envelopes – complementing our ability to print letters and other direct mail forms with a high-speed color inkjet printer. And the envelope printer addition happened very quickly! At the end of August we met with Pitney Bowes to review their Print+ Messenger Color Inkjet Envelope System. In a week we had a signed agreement and in 12 days the printer was being installed! Three days later we were printing envelopes for a tour with the High Volume Mailers industry group.
See samples of color variable envelopes and matching letters at our booth at the DMA conference. And look for more information to come on how to take advantage of all the benefits of printing direct mail in high quality variable color.