About Our PageProviding J&Q's perspective on the "essential essence" of all things direct marketing - industry updates, as well as our thoughts and opinions on topics from direct mail production and data security to content and social media. Enjoy!
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Tag Archives: Direct Marketing
Johnson & Quin belongs to Two Sides North America, a non-profit organization that is an advocate for the sustainability of print on paper. For companies like J&Q and our clients, the use of paper for direct mail is essential for … Continue reading
Sooner or later virtually all direct mail will be produced utilizing full color inkjet printing technology. At Johnson & Quin that technology is available today! Johnson & Quin has a long history of innovation, and today we are on the … Continue reading
Earth Day April 22, 2017 When I think of Earth Day I think of trees which leads me to paper (since paper is quite essential to direct mail) and to recycling which ties back into caring for our planet. . … Continue reading
The Forest Stewardship Council (FSC) is an independent organization that protects forests for future generations. It promotes environmentally sound and economically prosperous management of the world’s forests while meeting the current need for forest products. It was created in … Continue reading
Johnson & Quin is the first US Postal Service® customer to receive authorization for co-branded sales collateral. The USPS and J&Q are together promoting the use of direct mail in omni-channel campaigns, and specifically for customer acquisition. For businesses … Continue reading
Johnson & Quin was recently featured in a video produced by Screen Americas, the manufacturer of the Truepress Jet520ZZ High-Speed Color Inkjet Printing System. Since the 1980’s we have embraced the use of personalization for direct mail to help our … Continue reading
By Kay Wilt Recent technological advancements have made color inkjet printing the best production option for many direct mail packages. The increased quality and speed of color inkjet offers many benefits for direct marketers including increased ROI. J&Q’s latest white … Continue reading
By Kay Wilt We are exhibiting at the &Then DMA Conference this weekend in Boston. And Hurricane Joaquin is moving up the East Coast. As I write this on Friday morning the Boston forecast is showing rain for Saturday and … Continue reading
By Kay Wilt In the past, variable color printing for direct mail and other print was only available on slower, more expensive sheetfed digital presses which were impractical for high volume production. Today the latest generation of high-speed roll-to-roll inkjet … Continue reading