Tag Archives: Direct Marketing

Color Inkjet Revolutionizes Direct Mail

Sooner or later virtually all direct mail will be produced utilizing full color inkjet printing technology. At Johnson & Quin that technology is available today! Johnson & Quin has a long history of innovation, and today we are on the … Continue reading

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Earth Day and Recycling

Earth Day April 22, 2017 When I think of Earth Day I think of trees which leads me to paper (since paper is quite essential to direct mail) and to recycling which ties back into caring for our planet. . … Continue reading

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Protecting the Earth with the FSC

  The Forest Stewardship Council (FSC) is an independent organization that protects forests for future generations. It promotes environmentally sound and economically prosperous management of the world’s forests while meeting the current need for forest products.  It was created in … Continue reading

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Direct Mail: Ideal for Customer Acquisition

  Johnson & Quin is the first US Postal Service® customer to receive authorization for co-branded sales collateral. The USPS and J&Q are together promoting the use of direct mail in omni-channel campaigns, and specifically for customer acquisition. For businesses … Continue reading

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J&Q Featured in Screen Video on Color Inkjet!

Johnson & Quin was recently featured in a video produced by Screen Americas, the manufacturer of the Truepress Jet520ZZ High-Speed Color Inkjet Printing System. Since the 1980’s we have embraced the use of personalization for direct mail to help our … Continue reading

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High-Speed Color Inkjet – The Right Choice for Your Mailings?

By Kay Wilt Recent technological advancements have made color inkjet printing the best production option for many direct mail packages. The increased quality and speed of color inkjet offers many benefits for direct marketers including increased ROI. J&Q’s latest white … Continue reading

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DMA 2015 in Boston – Rainy but Colorful!

By Kay Wilt We are exhibiting at the &Then DMA Conference this weekend in Boston. And Hurricane Joaquin is moving up the East Coast. As I write this on Friday morning the Boston forecast is showing rain for Saturday and … Continue reading

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Color Inkjet – Frequently Asked Questions

By Kay Wilt In the past, variable color printing for direct mail and other print was only available on slower, more expensive sheetfed digital presses which were impractical for high volume production. Today the latest generation of high-speed roll-to-roll inkjet … Continue reading

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Making the Transition to Color

By Kay Wilt Bob Arkema, J&Q’s Executive Vice President and I provided content for an article on Personalization and Color Inkjet Printing that appeared in a recent issue of Epicomm’s Bottom Line. Epicomm is an association for the print, mail, … Continue reading

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Color Inkjet Printing – Cost Savings & Flexibility for Direct Mail

By Kay Wilt The photo above shows Dave Henkel, J&Q’s President, reviewing a press sheet off our color inkjet press, a Screen Truepress Jet520ZZ. Many of our clients’ direct mail programs have been converted to color inkjet printing – for … Continue reading

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