Our latest case study outlines how the J&Q team worked with a major consumer lending and refinance company to improve the ROI on its primary direct mail program. Profitability increased, which allowed expansion into new markets!
- Ensure accurate in-home dates to coordinate with staffing requirements
- Streamline processing of several versions and highlight the offers
- Color inkjet combined multiple versions into one production run saving time and money
- Switched to Standard postage to lower costs
- Creative changes using color increased response
- Kept in-home delivery dates while lowering costs
- Improved ROI allowed expansion into new markets
For more information on this company and the solution we developed, download the complete case study.
J&Q specializes in high volume personalized direct mail production featuring leading-edge color inkjet technology. We analyze every aspect of a direct mail campaign, and can recommend and implement creative, format, data, production and postal options to lower costs and improve response.