Earth Day April 22, 2017
When I think of Earth Day I think of trees which leads me to paper (since paper is quite essential to direct mail) and to recycling which ties back into caring for our planet. . . and Earth Day!
The Earth Day 2017 Campaign is focused on environmental and climate literacy. One of the key components in the campaign is planting trees. Deforestation contributes to species extinction and poverty, and is responsible for up to 15% of the global greenhouse gas emissions causing climate change. Planting trees is one of the easiest and most important ways to fight climate changes. Read more at the Earth Day Network website.¹
The print and direct mail industry depends on the availability of paper and the forests that provide that paper. The print industry is very aware of the need to protect the earth and its forests. Our friends at Two Sides have compiled a Fact Sheet on print and paper which provides statistics on paper recycling. Paper is one of the most recycled products in the world with recovery rates from 65% to almost 80% in North America. Recovered paper is the most important raw material for papermaking fiber.
Benefits of paper recycling include reducing greenhouse gas emissions, reducing the amount of energy needed to produce paper products, and the reduction of landfill space. You can read more at the Two Sides website.²
To support the environment, and protect our clients’ information, Johnson & Quin has an extensive recycling program. Almost all paper and cardboard is recycled with very little “garbage”. Since we specialize in the production of personalized direct mail, any paper to be recycled with client data is separated in secure locked bins. All containers with paper leaving J&Q for recycling are marked and tracked. Paper with personalization is destroyed and shredded in a secure facility monitored by cameras.
In the first quarter of 2017 approximately 250,000 pounds of paper and plastic have been recycled from our plant. For more information on J&Q and our processes to keep clients’ data and materials secure and keep the earth safe see our website or contact us at 847-588-4800.
Earth Day is April 22, 2017. Consider what you and your business can do to help protect our planet.
¹ 2017 Earth Day Network
² Two Sides North America, Print and Paper The Facts