Authors
Author Archives: Kay Wilt
Quality Over the Years
Johnson & Quin began in 1876 when Nels Johnson founded the N.M. Johnson Company – Blank Book Manufacturers and Book Binders. The company’s first advertisement called Merchants, Bankers and Business Men to the attention of our superior facilities for the … Continue reading
Sustainable and Essential Paper and Print
Johnson & Quin belongs to Two Sides North America, a non-profit organization that is an advocate for the sustainability of print on paper. For companies like J&Q and our clients, the use of paper for direct mail is essential for … Continue reading
Posted in Direct Mail, Environment, Paper
Tagged Direct Mail, Direct Mail Production, Direct Marketing, Environment, Green, Paper, Sustainable Forests
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Successful Financial Direct Mail Case Study
Our latest case study outlines how the J&Q team worked with a major consumer lending and refinance company to improve the ROI on its primary direct mail program. Profitability increased, which allowed expansion into new markets!
Posted in Color Inkjet, Direct Mail, Direct Mail Production
Tagged Color Inkjet, Direct Mail, Direct Mail Production, Financial, Postage
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Color Inkjet Revolutionizes Direct Mail
Sooner or later virtually all direct mail will be produced utilizing full color inkjet printing technology. At Johnson & Quin that technology is available today! Johnson & Quin has a long history of innovation, and today we are on the … Continue reading
Earth Day and Recycling
Earth Day April 22, 2017 When I think of Earth Day I think of trees which leads me to paper (since paper is quite essential to direct mail) and to recycling which ties back into caring for our planet. . … Continue reading
Posted in Direct Mail, Environment, Paper
Tagged Direct Mail, Direct Mail Production, Direct Marketing, Environment, Green, Paper, Sustainable Forests
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Protecting the Earth with the FSC
The Forest Stewardship Council (FSC) is an independent organization that protects forests for future generations. It promotes environmentally sound and economically prosperous management of the world’s forests while meeting the current need for forest products. It was created in … Continue reading
Posted in Direct Mail, Environment, Paper, Uncategorized
Tagged Direct Mail, Direct Marketing, Environment, FSC, Green, Paper, Sustainable Forests
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Direct Mail: Ideal for Customer Acquisition
Johnson & Quin is the first US Postal Service® customer to receive authorization for co-branded sales collateral. The USPS and J&Q are together promoting the use of direct mail in omni-channel campaigns, and specifically for customer acquisition. For businesses … Continue reading
Posted in Direct Mail, USPS
Tagged Color Digital, Direct Mail, Direct Mail Production, Direct Marketing, USPS
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Postage Increases January 22 – Download our Postal Rate Guide
As you may know, postal rates are changing on January 22, 2017. For commercial mailers, some rates go up, some remain the same, and some actually decrease. When looking at all the changes, prices increase by about 1%. Here is … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postage, Postal Rates, USPS, USPS Price Changes
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Update Your 2017 Budgets – Postage Increases January 22
Price changes for First-Class Mail, Standard Mail, Periodical, and Package Service take effect on January 22, 2017. For consumers that means that the First-Class Forever Stamp increases from 47 cents to 49 cents (which was the price of a Forever … Continue reading
Posted in Direct Mail, Postal Rates, USPS
Tagged Direct Mail, Postage, Postal Rates, USPS, USPS Price Changes
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USPS Mailer Scorecard Assessments
For direct mailers and mail service providers, it is critical to understand the U.S. Postal Service’s Mailer Scorecard, and how and why fines are assessed for mail that does not meet Full Service requirements and exceeds USPS thresholds. The Mailer … Continue reading
Posted in Postal Rates, USPS
Tagged Direct Mail, Mailer Scorecard, Postage, Postal Rates, USPS
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Kay Wilt
Sarah Mehr
Quintessentials Blog 